If you are one of those healthy types, into raw foods and juicing and such – or, if, like me, you just like knowing stuff – then listen up.  You’re probably familiar with the New York institution that is Juice Press (and if not, then where have you been?).

Well, guess what?  Having parted ways with his former partners, co-Founder Alain Palinsky and Executive Chef Jermaine Jonas (who created JP's spectacular menu), have joined Las Vegas nightlife veterans Alex Cordova and Joe Lopez, to open their first West Coast-ish operation, Juice NV – a Las Vegas-based premium raw-and-organic juice company. 

Billing itself, not just as a juice-bar, but as “Las Vegas’ first urban farm stand,” Juice NV features takeout gourmet foods that – like the array of cold-pressed juices and made-to-order smoothies, made from high-quality, wholesome fruits and vegetables – are all freshly-prepared.

In addition to the time he spends helping celebrities and influencers transform their lifestyles, with his raw vegan cuisine, Chef Jonas – listed among “New York’s City’s 10 Healthiest Chefs” by Well&Good.com – is committed to spending a significant amount of time, in Las Vegas, where he’s psyched to utilize the farm-to-table resources of the Las Vegas Valley, in the development of the menus at Juice NV.  He attributes his much-lauded use of unexpected ingredients to an encyclopedic knowledge of herbs and spices and preparatory techniques that allows him to create textures and tastes that are familiar and pleasing to the palate.  According to Jonas, “The science of juice is always evolving, and Juice NV evolves with it, too. Based on our research, and shifting consumer desires, our portfolio will have a variety of 15-20 seasonally rotating recipes.”

What else…  Healthy, vegan, raw, GMO-free, locally-grown, hand-pressed, no HPP (but by all accounts “down with O.P.P.”) – all the buzz-words seem to be present and accounted for.  And while that’s all well and good, those in the know have informed me that it tastes good enough that I won’t know how healthy it is.  That’s a tall order, because until now, the only things I enjoy swallowing that are green include Nyquil, green M&Ms, my mother’s sublime Grasshopper Pie (with crème de menthe), and McDonald’s Shamrock Shake.  Stay tuned..!

Juice NV
Opening July 2014
Click HERE for info

Get into it!